A content engine that 10x'd a creative agency's output without diluting the brand voice.

An end-to-end AI content pipeline for a boutique creative agency — blog posts, video scripts, ad creative, and social cuts shipped in brand voice, with human editors orchestrating instead of typing.

10×increase in monthly content output

0drop in client retention or NPS

+$420kARR unlocked from retainer expansions

The challenge

What we were up against

Lumina was turning down retainer expansions because their senior writers were maxed out. Hiring more was slow, expensive, and risked diluting the distinctive voice clients paid premiums for.

Our approach

How we got from zero to live

01Reverse-engineered Lumina's voice into a prompt library — tone, cadence, signature phrases, and forbidden words.

02Built per-client style profiles layered on top of the house voice so each brand still felt unmistakably theirs.

03Designed a brief → outline → draft → fact-check → editorial review pipeline with humans only on the high-leverage steps.

04Wired a repurposing engine that turned every long-form asset into a LinkedIn carousel, X thread, IG reel script, and newsletter blurb.

The solution

What we shipped

AI-assisted production line shipping 80+ content pieces per week across 14 client brands.

Editor dashboard with review queues, voice-drift alerts, and one-click rewrites.

Auto-repurposing into 6 formats per long-form piece.

Performance attribution tying each asset back to leads, demos, and revenue.

Tech stack

ClaudeGPT-4oNotionWebflowDescriptn8n

PreviousNorthwind Logistics

NextVertex CRM

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