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Senior Wellness · D2C 12 weeks · 2025
GoHappy Club
An omnichannel WhatsApp + in-app assistant that knows every member by name and when to escalate.
A multilingual conversational AI for a senior-citizen membership club, delivering tailored answers across WhatsApp and in-app, with memory, tone-matching, and clean escalation to humans for finance and medical questions.
92%of first-touch queries resolved by AI
4.8/5member CSAT, up from 3.9
<45smedian response time, 24/7
The challenge
What we were up against
GoHappy's members range from 55 to 92, message in 6 different languages, and ask everything from event RSVPs to insurance claim status. The support team was overwhelmed and response times were creeping past 8 hours.
Our approach
How we got from zero to live
- 01Built a unified brain over the club's CRM, event calendar, knowledge base, and member profiles.
- 02Per-member long-term memory so the bot remembered last week's questions, preferences, and family details.
- 03Tone-detection layer that mirrored each member's pace, language, and formality.
- 04Strict escalation rules: any finance, insurance, or medical query routes to a named human within 2 minutes.
The solution
What we shipped
- Live across WhatsApp Business and the in-app inbox with a shared conversation history.
- Replies in Hindi, English, Marathi, Tamil, Bengali, and Telugu with code-switching support.
- Voice-note transcription so members can speak instead of type.
- Weekly retraining loop using flagged conversations and CSAT signals.
Tech stack
WhatsApp Cloud APIClaudePineconeSupabaseLangChainWhisper
Every week you wait costs another 31.5 hours
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